TEXTILES AND INDUSTRIES
While San Juan la Laguna is popular as a day trip destination, very few tourists base themselves there which makes it particularly quiet in mornings and evenings. And, in general, it has a more authentic feel with indigenous art collectives and Mayan craft shops greatly outnumbering tourist cafés and pubs. Even though it has gotten much busier in recent years, it still has a calmer atmosphere than busy tourist centers like spiritual San Marcos or backpacker central San Pedro. With terrific lake views, steep hills all around and the looming volcanoes towering over it, San Juan is plenty scenic as well.
San Juan is one of the only communities in Guatemala that promotes and supports women industries and athletics. Historically, Mayan cultures discouraged women participating in activities outside the home. Along with this came systemic abuse and neglect against women, and when this was recognized as an epidemic, the villagers of San Juan took responsibility and created a culture supportive of women. A number of inclusive cooperatives help the women of San Juan make a living from weaving and crafts.